Based on a demand-side strategy that targets jobs and employers in industry sectors or clusters, the Workforce Potential Project's targeted approach is likely to be more productive in raising incomes, meeting employer needs, and promoting economic growth for Austin area residents.
"Austin Area Research Organization’s Workforce Potential Project seeks to recover and upgrade under‐utilized human capital in the Central Texas area to enhance socio‐economic equity and spur regional economic growth and expansion" (p.1). Seeking strategies for increasing the earnings and employment opportunities for Austin residents, the Austin Area Research Organization (AARO) sponsored this study based on, "[e]merging evidence on workforce development [which] strongly suggests that a demand‐side strategy of targeting jobs and employers in a handful of industry sectors or clusters, rather than more traditional, less targeted job development, is likely to be more productive in raising incomes, meeting employer needs, and promoting economic growth.... From an analysis of labor market information, the Ray Marshall Center identified 17 occupations across four clusters (health and life sciences, information technology, trades, and administrative and related occupations) that meet AARO’s criteria and offer promise for implementation of the Workforce Potential Project" (p.v). This paper shares the findings and makes recommendations for the Workforce Potential Project, which is developing a demand-side strategy. (Abstractor: Author and Website Staff)